![]() ![]() “Primarily, it sounds like it’s driven by the M1, which I think has everything to do with the battery life benefits that they’re getting.” ![]() “You’re already seeing more organizations start to deploy or say that they’re interested in deploying the Mac,” says Ben Bajarin, CEO and principal analyst at Creative Strategies. According to recent statistics from IDC, Apple’s PC market share grew by 8.6 percent in the most recent quarter, largely driven by sales of the M1 line of Macs. The latest generation of Macs in the M1 line - including the MacBook Pro, MacBook Air, Mac mini and iMac - have all gained market share and positive reviews over the past 18 months. Still, the transition has been a successful one. There were questions from both consumers and businesses about compatibility with existing software suites, and IT departments were worried about losing some key integration features as a result of the move away from Intel. When Apple announced plans in 2020 to bring its Apple silicon chipset to its Mac computers, it was one of the most talked about moves in the market. ![]()
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